Law Firm Internet Marketing
2,000+ Successful Internet Marketing Campaigns
For 20+ years, we have helped 2,000+ law firms take advantage of the business growth that comes with page one rankings in Google. Our top campaigns for lawyers receive several hundred leads per month from their target audience. How do we do it? We apply a formula that agrees with Google’s algorithms, which creates the best opportunity for you to both outrank your competition and convert website visitors to calling clients.
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Access to Your Analytics... Always
We track all impressions, clicks and - most importantly - conversions.
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Know the Cost with our Flat Rates... Always
We have monthly goals and an outline of what tasks need to happen, so you always know the associated cost.
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Helping You, Not Your Competition... Always
We only work with one client per practice area per location. If you do Atlanta PI law, you're the only PI lawyer in Atlanta we will work with - we have no conflict of interests.
How We Help Your Website Rank
Our two primary tactics to get more leads is through a dedicated SEO plan or pay-per-click, or a combination of both. The goal of an SEO plan is to gain website leads by ranking your firm high in organic searches. We will identify a list of keywords that are important to you and then write content to target those keywords. The content writing, combined with monthly technical updates and back link generation, help move core practice area pages higher up in search results so they get more clicks.
PPC works differently then SEO. It’s a paid advertising program. PaperStreet will setup ad campaigns that place your text ads on top of searches. The ideal placement generates additional clicks.
So, which one is right for you? We always recommend a SEO campaign for long-term success, but to boost your leads – or to target something temporary, trending or super niche – we can setup a PPC campaign.
Other Internet Marketing Tactics for Attorneys
Your SEO plan can’t work without a functional and clean-coded website. Your website is the core of your web presence. Often when we are working with a client to generate leads, we take advantage of other services that may benefit their long-term goals. These services can include custom law firm web design, writing additional content, generating newsletters, and dedicating time to social media writing and posting.
Marketing Strategies By Practice Area
Our comprehensive guide on internet marketing breaks down the latest trends for lawyers. It provides advice for web design, web development, PPC, content, and SEO. Don’t want to read long list of best practice ideas? Cool. We get it. Check out our top marketing ideas for lawyers.
Explore our marketing guides and top web designs tailored for various legal practice areas. The type of law you practice directly shapes our approach to your marketing strategy. For some firms, reputation management and relevance are the primary goals, while for others, rankings and conversions take precedence. We understand the nuances in audience types and strategies specific to your legal practice.
Founded by a Lawyer, For Lawyers
PaperStreet was founded by Pete Boyd. He started the company at his kitchen table and over the past two decades it has grown to earn a reputation of creating some of the most creative and impressive law firm websites. We work only with lawyers and our team has worked on nearly 2,000 websites. We know marketing. We know design. We know how they work together to create calls, leads and bigger (and better) business.
Something else we can promise… you’re working real people. Our teammates are located in various states. We come together once a year for our annual retreat. We communicate well and handle our work efficiently. A fast response is one of the core pillars of our mission. We invite you reach out and see what it’s like working with the PS team. We know you’ll be impressed.
Get More of the Cases You Want with PaperStreet
We want your phone to ring with potential new clients, but not every client who calls is ideal for you. We can help change that. We take the time to learn about the types of clients and cases you want. Through content and keyword research, we can tailor your marketing efforts and create a strategy that gets the right people calling. You have full access to your analytics via our custom dashboard so you’ll always know how your marketing efforts are being realized.
We’re the Best Law Firm Internet Marketing Team
(Numbers don’t lie. Check out the analytics that prove it.)
CASE STUDY: 17,130+ Conversions for South Florida Personal Injury Attorneys
In the competitive legal landscape, Searcy Denney recognized the need to enhance their online visibility and attract more clients. With clear marketing goals in mind, they turned to our legal marketing experts to develop a robust marketing strategy. This case study outlines the digital marketing efforts employed, focusing on search engine marketing and competitive marketing techniques, which ultimately resulted in a significant increase in online leads each year for a total of 17,130+ leads over five years. By leveraging our expertise and targeted approach, we successfully elevated their digital footprint and drove substantial growth in their client base.
The ABCDs of SEO: Effective Internet Marketing for Law Firms
Do you show up on the first page of Google when potential clients are searching for a lawyer? Do your ads catch their attention? Will your website convince them to set up a consultation? If you can say “no” to any of these questions, you need help with your law firm internet marketing.
At PaperStreet, we believe in empowering law firms with a comprehensive understanding of internet marketing, particularly the essential elements of SEO. Our approach is grounded in education, helping you grasp the fundamental concepts that can elevate your online presence. We do all the work, but it’s important you understand at least the basics. SEO is like a game and knowing the rules is paramount.
A is for Architecture
The foundation of effective SEO starts with your website’s architecture. We focus on optimizing your site to ensure it’s user-friendly for both visitors and search engines. Key aspects include:
- Site Speed: We enhance your website’s loading time, ensuring a smooth user experience.
- Mobile Optimization: Your site will be fully responsive, employing the correct tags to cater to mobile users.
- Sitemaps and Code: We create structured sitemaps and refine your code to facilitate better indexing by search engines.
- Analytics and SEO Plugins: We implement advanced tools to track performance and optimize accordingly.
- Schema Markup: We utilize schema code to provide search engines with detailed information about your content, improving visibility in search results.
B is for Backlinks
High-quality backlinks are vital for boosting your website’s authority. These are other reputable companies linking back to your website. For example, if you’re featured in an Best Lawyers article and they link back to the firm in your quote. Our backlink strategies include:
- Acquiring Authoritative Links: We focus on obtaining backlinks from respected sources, such as universities and government sites, which are highly valued by Google.
- Citations from Industry Websites: We strive to secure links from reputable industry websites to enhance your site’s credibility.
- Comprehensive Backlink Audits: For new clients, we conduct thorough audits to identify harmful backlinks that could negatively impact your SEO. We remove spammy or paid links to protect your online reputation. (Trust us, you have spam links. No worries, we’ll get rid of them.)
C is for Content
Content is at the heart of effective SEO. We prioritize the development of authoritative, high-value content that resonates with your target audience. At PaperStreet we only use lawyer writers. Our content philosophy centers around:
- Answering Customer Questions: We create content that addresses the questions your clients are asking. This not only boosts your SEO but also positions your firm as a trusted resource.
- Multimedia Approach: We transform written content into graphical data or images, which we share across blogs and social media platforms. This strategy enhances your visibility and encourages interaction.
- Posting Frequently: We ensure we’re posting to your website each month so Google keeps coming back to learn more about the website and your business.
D is for Daily
Daily consistent updates are a core part of tapping Google on the shoulder, letting them know you’re active, you’re real, you’re consistent, and you deserve to be ranked higher than the other guys. Our law firm marketing campaigns are structured so that core members of our content, analytics, PPC, link building and data teams are working on your website on a consistent basis.
- Regular Content Updates: Every month we write unique content based on the keywords we are targeting. We schedule those posts throughout the month on priority days to be consistent.
- Ongoing SEO Audits: The internet changes often and we would be remiss if we were not regularly evaluating your content plan and determining where we are leading and where we are falling short.
- Consistent Link Building: Our team works daily to build and maintain high-quality backlinks, further boosting your site’s authority.
What Our Clients Say
We’ve been really happy with the website, SEO and management of the website. You folks are a professional crew.
I have to say, your team is incredible! The promptness and efficiency of the work is so appreciated and commendable. Thank you so much!
... thanks to you and your SEO team ... I am impressed with the results as my website is moving up so quickly in the Google rankings ..
FAQs About Marketing for Attorneys
A marketing campaign at PaperStreet typically consists of the following:
- Website Audit – We want to make sure your website is perfect and ready to convert potential clients.
- Content Audit – We review whether you have enough valuable content on the website to support an SEO campaign, along with the advertisements we are going to run to attract interest.
- SEO – As an SEO agency, we always optimize the site with a 100+ step checklist that we have created. This includes the basics like title tags, meta descriptions, headlines, on-page optimization, sitemaps, Google Analytics, Webmaster Tools, etc. It also includes link building and content writing campaigns.
- PPC – Many clients want results immediately, so we setup a paid ad campaign with AdWords, Bing, and sometimes Facebook. This can drive quality traffic to your website. We can even setup remarketing and call-only campaigns.
- …and then we can add on content marketing, social media, and other tactics.
We have had clients see results in as little as a week. Typically, short-term results come with a PPC campaign, where we buy keywords on Google and set up appropriate ads and landing pages. For a proper SEO campaign, it can take 30 to 90 days to start seeing success, depending on what needs to be done to get the site into the rankings.
It varies. We hate being vague, but we have campaigns to fit all budgets. We have some clients who spend only $500 per month and receive solid leads. We also have clients who collectively spend $10,000 or more, for all their online advertising (including ad costs to Google, Facebook, Bing, etc). Most of our clients will spend between $2,000 and $5,000 for a good SEO and PPC campaign. We divide that budget into whatever brings in the most return on investment. Sometimes we focus exclusively on SEO, as PPC bid costs are too high. Sometimes we focus on a content-only campaign, or a social media campaign. Sometimes a law practice need leads ASAP, so we set up a PPC campaign to drive traffic immediately.
Yes. We have worked with AMLAW 100 firms as well as solo practitioners. While our typical firms range from 5 to 25 attorneys though, we have plenty of solos who need our assistance and large firms who need marketing help.
Yes, we work exclusively with your law firm. We believe that you get the best results for a firm by concentrating on their firm only. We take on one firm per practice area and geographic area. Many competitors work with firms in the same city; and often the same building. That is a conflict of interest, and not what we do at this digital marketing agency. Call us to see if we can currently take your firm on as a client.
Yes! We can help with everything related to attorney web marketing., which includes: SEO, PPC, newsletters, social, videos, content marketing and more. We do need your firm’s assistance in how you want to brand the firm and goals, as well as defining and telling us about your target audience. We also need approval at key stages. But we can take care of everything else.
Yes, of course. At the end of the day, the website we create for you is yours, as well as all the valuable content we write. We just make sure it looks nice, runs smoothly and yields the results that you need. We love when our clients take a hands-on approach to their firm, and we’ll make sure that you are a part of every decision we make. However, in the same breath, if you want a more “set it and forget it” approach, we’re fine with that, too. We’ll match your desired level of involvement and make sure you still feel like you have control over your online presence.
Backlinks are links that point back to your website. The more high-quality backlinks you build, the more online authority your website has, and that means Google will reward you with better rankings. The “high-quality” part is important here. It’s completely possible to build a backlink catalog of spammy directories and paid links, but those aren’t going to lead to the results that you want and need for a successful marketing effort. At PaperStreet, we focus on what will work for you in the long run and specifically for your target audience. Some examples of high-quality links include local listings, testimonials, reviews, social media, blogs, seminars, Google My Business, digital marketing channels and more.
Social media and newsletters lead to better user engagement with a prospective client. People love to interact with their favorite businesses and brands online, and they like to feel included. Posting an update on Facebook or keeping in touch with a monthly newsletter is a great way to get past and potential clients to interact with you and build your online community. It establishes trustworthiness, and it can even lead to increased traffic and conversions to your website.
We work with all types of legal clients and their legal services, including Personal Injury lawyers, Antitrust, Appellate Litigation, Banking & Financial Legal Services, Bankruptcy/Restructuring, Clean Tech/Renewable Energy, Emerging Companies & Venture Capital, Energy, Oil, & Gas, Environmental Law, General Commercial Litigation, General Corporate Practice, Health Care, Intellectual Property, International, IP Specialty, Labor & Employment, Litigation Specialty, M&A (Merger & Acquisition), Media, Entertainment, & Sports, Privacy & Data Security, Private Equity, Products Liability, Project Finance, Real Estate, Securities/Capital Markets, Securities Litigation, Tax, White Collar Defense & Internal Investigations and more. Whew! We have worked with termite lawyers even!
Yes and no. If you are short on time and don’t have the knowledge, then you do need help. If you know how to effectively market your firm, then you can do this yourself. Our attorney online marketing techniques use your website and overall web presence to generate new potential clients and revenue for your business. We’ve specialized in legal web marketing for attorneys over 20 years and know how to execute complex, competitive campaigns, as well as deliver results for those on a budget. Learn more about our team.
Experts for Legal Professionals
PaperStreet has an experienced and talented marketing team who can help define your target audience and grow your online presence.
Contact Us TodayOur Marketing Articles
SEO Basics
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SEO Partnership
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Mobile SEO Tips
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SEO Specific Recommendations
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Content Marketing
- Conversion Rate Optimization for Lawyer Websites: Five Keys to Increasing Client Leads
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- Best Practices Guide for On-Page Optimization
Video Production
Pay Per Click
- How to Stay Competitive with Your Law Firm’s Paid Ad Campaign
- The Biggest PPC Mistakes Law Firms Make
- Pay-Per-Click Frequently Asked Questions
Local Service Ads (LSA)
- The Basics of Social Media for Businesses
- The Best Websites to Spark Ideas for Social Media Posts
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Google Analytics
- How to Setup and Install Google Analytics on Your Website
- How to Sync your Webmaster Tools SSL Website Property with Your Google Analytics
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Link Building, Maps & Directories
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- Directory Evaluation Checklist for Law Firms & Legal Marketing